Story perspectives

ASA Cracks Down on Illegal Weight-Loss Drug Ads

1/16/2025

39 3

Summary

Story summary

The Advertising Standards Authority (ASA) issued a warning in December regarding illegal ads for weight-loss prescription-only medicines (POMs).
Businesses must adhere to advertising regulations to avoid penalties.
The ASA is initiating a project focused on monitoring and enforcing compliance.
Ads for POMs, such as Ozempic and Saxenda, continue to surface despite existing regulations.
Only licensed professionals are authorized to prescribe these medicines, and public advertising is banned.

1 of 1

Story summary

The Advertising Standards Authority (ASA) issued a warning in December regarding illegal ads for weight-loss prescription-only medicines (POMs).
Businesses must adhere to advertising regulations to avoid penalties.
The ASA is initiating a project focused on monitoring and enforcing compliance.
Ads for POMs, such as Ozempic and Saxenda, continue to surface despite existing regulations.
Only licensed professionals are authorized to prescribe these medicines, and public advertising is banned.