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Townsquare Media Rebrands Tuscaloosa Station to '97.5 El Jefe'

1/17/2025

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Summary

Story summary

Townsquare Media has handed over 97.5 W248BO in Tuscaloosa, AL, to Rivera Communications, which has transformed it into “97.5 El Jefe,” a vibrant Spanish Adult Hits station. Owners Isabel and Joel Rivera celebrate the rich contributions of the expanding Hispanic community, marking a significant shift from the station's previous Classic Hits and Soft Oldies format.

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Story summary

Townsquare Media has handed over 97.5 W248BO in Tuscaloosa, AL, to Rivera Communications, which has transformed it into “97.5 El Jefe,” a vibrant Spanish Adult Hits station. Owners Isabel and Joel Rivera celebrate the rich contributions of the expanding Hispanic community, marking a significant shift from the station's previous Classic Hits and Soft Oldies format.