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LIV Golf Secures Major TV Deal with Fox Sports

1/17/2025

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Summary

Story summary

LIV Golf is set to make a splash on television with a groundbreaking multiyear deal with Fox Sports, beginning in February 2025. This partnership will bring over half of LIV's 14 tournaments to life on Fox and FS1, marking a significant leap in the league's quest for greater visibility in the U.S. after its previous challenges.

History

Historical Context

LIV Golf's partnership with Fox Sports echoes past media consolidation trends, notably the 1996 Telecommunications Act, which intensified competition among networks. This deal aims to enhance LIV's visibility, reminiscent of how NBC expanded its reach through strategic affiliations and mergers, reshaping the broadcasting landscape.

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Story summary

LIV Golf is set to make a splash on television with a groundbreaking multiyear deal with Fox Sports, beginning in February 2025. This partnership will bring over half of LIV's 14 tournaments to life on Fox and FS1, marking a significant leap in the league's quest for greater visibility in the U.S. after its previous challenges.

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