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25% of U.S. Adults Embrace Low-Alcohol Revolution

1/17/2025

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Summary

Story summary

The thirst for low- and no-alcohol drinks is surging, fueled by health-conscious trends and initiatives like Dry January. In 2024, a remarkable 25% of U.S. adults joined the movement. Major brands like Heineken and Per Se are stepping up, crafting enticing mocktails and alcohol-free choices, paving the way for manufacturers to evolve and cater to this growing demand.

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Story summary

The thirst for low- and no-alcohol drinks is surging, fueled by health-conscious trends and initiatives like Dry January. In 2024, a remarkable 25% of U.S. adults joined the movement. Major brands like Heineken and Per Se are stepping up, crafting enticing mocktails and alcohol-free choices, paving the way for manufacturers to evolve and cater to this growing demand.