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Billie Jean King Cup Unveils New Logo, Boosts Women's Tennis

1/17/2025

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Summary

Story summary

The Billie Jean King Cup has launched a vibrant new logo inspired by a tennis court, celebrating the legacy of its namesake. With a record 137 nations set to compete in 2024, this rebranding seeks to captivate fresh audiences and boost investment in women's tennis. CEO Kerstin Lutz champions the empowerment of women through sport.

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Story summary

The Billie Jean King Cup has launched a vibrant new logo inspired by a tennis court, celebrating the legacy of its namesake. With a record 137 nations set to compete in 2024, this rebranding seeks to captivate fresh audiences and boost investment in women's tennis. CEO Kerstin Lutz champions the empowerment of women through sport.