Back to today’s briefing

Story perspectives

New Balance Sees 20% Surge to $7.8B Sales

1/18/2025

48 11

Summary

Story summary

New Balance soared to $7.8 billion in global sales for 2024, marking a remarkable 20% growth. This success stems from strategic digital engagement and partnerships with rising stars like Cooper Flagg and Cameron Brink. Their efforts not only elevate basketball and women's sports but also inspire young athletes, with Brink celebrating her femininity through beauty and fashion in the WNBA.

1 of 1

Story summary

New Balance soared to $7.8 billion in global sales for 2024, marking a remarkable 20% growth. This success stems from strategic digital engagement and partnerships with rising stars like Cooper Flagg and Cameron Brink. Their efforts not only elevate basketball and women's sports but also inspire young athletes, with Brink celebrating her femininity through beauty and fashion in the WNBA.