Story perspectives

HoYoverse Fined $20 Million, Halts Loot Boxes for Minors

1/18/2025

43 9

Summary

Story summary

HoYoverse, the creator of Genshin Impact, faces a hefty $20 million fine after the FTC uncovered misleading marketing and privacy breaches. In a bid to protect young players, the company will halt loot box sales to those under 16 without parental consent, reveal loot box odds, and erase data from users under 13, embracing stricter privacy standards.

History

Historical Context

HoYoverse's $20 million fine by the FTC highlights ongoing concerns about online privacy, particularly for minors. This follows a long history of FTC actions since the 1990s aimed at regulating deceptive practices and protecting consumer data. The FTC's enforcement reflects a growing awareness of digital marketing's impact on vulnerable populations, echoing earlier efforts to safeguard children in advertising, such as the Children's Online Privacy Protection Act of 1998.

1 of 2

Story summary

HoYoverse, the creator of Genshin Impact, faces a hefty $20 million fine after the FTC uncovered misleading marketing and privacy breaches. In a bid to protect young players, the company will halt loot box sales to those under 16 without parental consent, reveal loot box odds, and erase data from users under 13, embracing stricter privacy standards.

1 / 2