Story perspectives

FTC Reveals Retailers' Use of Personal Data for Pricing

1/18/2025

32 3

Summary

Story summary

The FTC's study on "surveillance pricing" shows retailers use personal data for personalized pricing, raising privacy issues.
Findings reveal practices such as tracking location, demographics, and online behavior for pricing strategies.
The FTC invites public feedback on surveillance pricing experiences, with comments due by April 17.
Some commissioners believe releasing early findings is unprecedented and premature.
The study analyzes data from firms like Mastercard and Accenture, focusing on intermediary pricing methods.

1 of 1

Story summary

The FTC's study on "surveillance pricing" shows retailers use personal data for personalized pricing, raising privacy issues.
Findings reveal practices such as tracking location, demographics, and online behavior for pricing strategies.
The FTC invites public feedback on surveillance pricing experiences, with comments due by April 17.
Some commissioners believe releasing early findings is unprecedented and premature.
The study analyzes data from firms like Mastercard and Accenture, focusing on intermediary pricing methods.