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Progresso's Soup Drops: Savor Chicken Noodle in Candy!

1/19/2025

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Summary

Story summary

Progresso has stirred excitement with its launch of Soup Drops, a unique hard candy that captures the beloved flavors of Traditional Chicken Noodle Soup. Dubbed "soup you can suck on," these limited-edition treats come in a can that mirrors Progresso's iconic packaging. They flew off the shelves after their January 16 debut, with weekly restocks planned throughout National Soup Month.

History

Historical Context

Progresso's launch of Soup Drops echoes the 20th-century trend of innovative food products, similar to Campbell's introduction of Chunky soups. Both brands adapted to consumer preferences for convenience and novelty, reflecting a historical shift in American eating habits toward ready-to-eat meals, which began in the post-war era.

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Story summary

Progresso has stirred excitement with its launch of Soup Drops, a unique hard candy that captures the beloved flavors of Traditional Chicken Noodle Soup. Dubbed "soup you can suck on," these limited-edition treats come in a can that mirrors Progresso's iconic packaging. They flew off the shelves after their January 16 debut, with weekly restocks planned throughout National Soup Month.

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