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Vail Resorts Boosts Revenue Amid Ski Patrol Strike

1/19/2025

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Summary

Story summary

Vail Resorts experienced a minor 0.3% dip in skier visits this season, yet celebrated a robust 4.5% rise in lift ticket revenue. In the wake of a ski patrol strike at Park City Mountain, the company is stepping up by offering credits to impacted guests, while facing a class-action lawsuit for allegedly not disclosing the strike's effects on customer experiences.

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Story summary

Vail Resorts experienced a minor 0.3% dip in skier visits this season, yet celebrated a robust 4.5% rise in lift ticket revenue. In the wake of a ski patrol strike at Park City Mountain, the company is stepping up by offering credits to impacted guests, while facing a class-action lawsuit for allegedly not disclosing the strike's effects on customer experiences.