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Story perspectives

FTC Exposes Companies' Price Manipulation via Consumer Surveillance

1/19/2025

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Story summary
  • FTC Chair Lina Khan revealed companies track consumer behavior for surveillance pricing.
  • Firms may adjust prices based on personal data, including browsing history and location.
  • The report noted practices like targeted promotions based on skin types and varying prices for specific profiles.
  • Experts raised ethical concerns about charging different prices based on consumer characteristics.