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Amazon Unveils AI-Powered Virtual Try-On for Shoppers

1/19/2025

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Summary

Story summary

Amazon is set to launch its "Virtual Try-On" feature in January, replacing the beloved "Try Before You Buy" program. This innovative shift harnesses AI for personalized size recommendations and augmented reality experiences. Although the physical try-on option will be discontinued, shoppers can still enjoy free returns on apparel, marking a significant evolution in online shopping.

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Story summary

Amazon is set to launch its "Virtual Try-On" feature in January, replacing the beloved "Try Before You Buy" program. This innovative shift harnesses AI for personalized size recommendations and augmented reality experiences. Although the physical try-on option will be discontinued, shoppers can still enjoy free returns on apparel, marking a significant evolution in online shopping.