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Kohl's CEO Faces Pressure to Revive Sales Amid Losses

1/21/2025

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Summary

Story summary

Kohl's new CEO, Ashley Buchanan, is under pressure to win back older customers after previous changes drove them away. With sales plummeting for 11 straight quarters and losses exceeding $500 million, shoppers are clamoring for the return of beloved private-label brands and petite clothing, as pop-up shops like Sephora have fallen short of expectations.

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Story summary

Kohl's new CEO, Ashley Buchanan, is under pressure to win back older customers after previous changes drove them away. With sales plummeting for 11 straight quarters and losses exceeding $500 million, shoppers are clamoring for the return of beloved private-label brands and petite clothing, as pop-up shops like Sephora have fallen short of expectations.