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Car Buyers Face Hefty Markups: Negotiate Wisely!

1/21/2025

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Summary

Story summary

New cars, particularly popular models like the Ford Bronco and Toyota 4Runner, are flying off the lots with hefty markups, averaging between $2,140 and $3,416 above MSRP as of January 20, 2025. Savvy buyers are urged to do their homework and negotiate fiercely to dodge the pitfalls of inflated prices in today’s market.

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Story summary

New cars, particularly popular models like the Ford Bronco and Toyota 4Runner, are flying off the lots with hefty markups, averaging between $2,140 and $3,416 above MSRP as of January 20, 2025. Savvy buyers are urged to do their homework and negotiate fiercely to dodge the pitfalls of inflated prices in today’s market.