Back to today’s briefing

Story perspectives

Over 50 Companies Boycott Fuji TV Amid Scandal

1/21/2025

45 7

Summary

Story summary

In a significant fallout from a sexual misconduct scandal, over 50 companies, including automotive giants Toyota and Nissan, have halted their commercials on Japan's Fuji Television Network. The controversy centers around TV personality Masahiro Nakai, accused of nonconsensual behavior with a woman, allegedly aided by a Fuji TV staff member. The network is now facing intense scrutiny and has initiated an investigation.

History

Historical Context

The halt of commercials by over 50 companies, including Toyota and Nissan, on Japan's Fuji Television Network stems from a sexual misconduct scandal involving TV personality Masahiro Nakai. This incident reflects ongoing societal issues in Japan regarding sexual harassment, reminiscent of the #MeToo movement that gained traction globally in 2017, prompting increased scrutiny of workplace conduct and media accountability in Japan.

1 of 2

Story summary

In a significant fallout from a sexual misconduct scandal, over 50 companies, including automotive giants Toyota and Nissan, have halted their commercials on Japan's Fuji Television Network. The controversy centers around TV personality Masahiro Nakai, accused of nonconsensual behavior with a woman, allegedly aided by a Fuji TV staff member. The network is now facing intense scrutiny and has initiated an investigation.

1 / 2