Drooid Logo
Back to today’s briefing

Story perspectives

From Cake to Candles: Entrepreneur's Scented Storytelling Journey

1/21/2025

24 2

1 of 1

Story summary
  • Lemondrop Farm, established by Chem Li San in Petaling Jaya, Malaysia, creates unique candles inspired by storytelling and scent pairings.
  • After a cake business closure due to an egg allergy, Li San shifted from finance and marketing to entrepreneurship.
  • The brand seeks to evoke emotions through intricate scents and plans to introduce room sprays and retail by 2027.
  • Li San highlights community support and resilience as vital elements in the entrepreneurial journey.