Story perspectives

Natural Foods Market to Reach $384 Billion by 2028

1/22/2025

36 4

Summary

Story summary

The natural foods and beverages market is expected to hit $320 billion in 2024, growing to $384 billion by 2028.
Consumer sentiment rose in 2024, adding 2 million new buyers and increasing shopping trips by 6%.
E-commerce gained market share, while Walmart and club channels experienced a decline for the first time in years.
Although new product launches decreased, innovation persists, particularly in energy drinks and kombucha.
Foodservice providers are enhancing market innovation through branded product offerings.

1 of 1

Story summary

The natural foods and beverages market is expected to hit $320 billion in 2024, growing to $384 billion by 2028.
Consumer sentiment rose in 2024, adding 2 million new buyers and increasing shopping trips by 6%.
E-commerce gained market share, while Walmart and club channels experienced a decline for the first time in years.
Although new product launches decreased, innovation persists, particularly in energy drinks and kombucha.
Foodservice providers are enhancing market innovation through branded product offerings.