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Gen Z Leads Trading Down Trends Across Europe

1/22/2025

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Summary

Story summary

A bubble chart reveals trading down trends in France, Germany, Italy, Spain, and the UK for Q3 2023.
Gen Z tops the list with 89% engaging in trading down, followed by millennials at 82%.
Gen X shows 73% trading down, while boomers and the Silent Generation report 59%.
Low-income respondents lead at 77%, with middle and high-income groups at 72%.

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Story summary

A bubble chart reveals trading down trends in France, Germany, Italy, Spain, and the UK for Q3 2023.
Gen Z tops the list with 89% engaging in trading down, followed by millennials at 82%.
Gen X shows 73% trading down, while boomers and the Silent Generation report 59%.
Low-income respondents lead at 77%, with middle and high-income groups at 72%.