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Broadcast TV Faces Crisis as Viewers Shift to Streaming

1/22/2025

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Story summary
  • Broadcast TV is grappling with a significant decline in viewership, as audiences increasingly flock to online streaming for their news and entertainment fix. Iconic events like the Super Bowl and Olympics have made a successful leap to streaming, drawing in millions of new subscribers. This shift poses a serious threat to the future of broadcast TV, with ad revenue dwindling rapidly.