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Utah Yetis Trademark Denied, Team Seeks New Name

1/22/2025

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Summary

Story summary

The Utah Hockey Club's preferred name "Utah Yetis" was denied trademark approval by the USPTO due to brand confusion with YETI.
Alternative names like "Utah Blizzard" and "Utah Venom" faced similar rejections.
The team has three months to provide further evidence for its trademark claims.
Previously the Arizona Coyotes, the franchise relocated to Salt Lake City and sought fan input for name ideas.
Currently, the temporary name is "Utah Hockey Club," with "Mammoth" and "Outlaws" as potential alternatives.

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Story summary

The Utah Hockey Club's preferred name "Utah Yetis" was denied trademark approval by the USPTO due to brand confusion with YETI.
Alternative names like "Utah Blizzard" and "Utah Venom" faced similar rejections.
The team has three months to provide further evidence for its trademark claims.
Previously the Arizona Coyotes, the franchise relocated to Salt Lake City and sought fan input for name ideas.
Currently, the temporary name is "Utah Hockey Club," with "Mammoth" and "Outlaws" as potential alternatives.