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Google Ads Surge: 10% Growth Amid E-Commerce Boom

1/23/2025

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Summary

Story summary

In Q4 2024, Google search ad spending surged by 10%, with cost-per-click rising 7%. Performance Max led the charge in shopping ads, accounting for an impressive 67% of revenue. Starting in April, Google will introduce a Target Cost-Per-View bidding strategy for video ads, giving advertisers greater control. Meanwhile, e-commerce sales soared 14.6% during Black Friday, contrasting with a 6.3% drop in in-store shopping.

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Story summary

In Q4 2024, Google search ad spending surged by 10%, with cost-per-click rising 7%. Performance Max led the charge in shopping ads, accounting for an impressive 67% of revenue. Starting in April, Google will introduce a Target Cost-Per-View bidding strategy for video ads, giving advertisers greater control. Meanwhile, e-commerce sales soared 14.6% during Black Friday, contrasting with a 6.3% drop in in-store shopping.