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Puma Shares Plummet 18% Amid Profit Decline and Competition

1/23/2025

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Summary

Story summary

Puma shares dropped 18% following disappointing fourth-quarter sales and a 7.5% annual profit decline, hitting a 52-week low.
Increased competition from Adidas and emerging brands like On Running and Hoka poses challenges.
Analysts worry that Puma's cost-cutting measures may hinder sales growth.
The company will offer further guidance on March 12.

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Story summary

Puma shares dropped 18% following disappointing fourth-quarter sales and a 7.5% annual profit decline, hitting a 52-week low.
Increased competition from Adidas and emerging brands like On Running and Hoka poses challenges.
Analysts worry that Puma's cost-cutting measures may hinder sales growth.
The company will offer further guidance on March 12.