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Apple's Market Share Slips to Third in China

1/24/2025

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Summary

Story summary

Apple’s market share in China fell to 17.1% in Q4 2024, ranking third, down from 20.2% in Q4 2023.
Huawei led the market with an 18.1% share, followed by Xiaomi at 17.2%.
iPhone sales dropped 18.2% year-on-year, contributing to a 12.6% decline in overall sales for 2024.
The Chinese smartphone market grew 1.5% overall, despite a 3.2% decline in Q4.
Analysts predict limited growth in 2025, but a new subsidy program may stimulate sales.

History

Historical Context

Apple's declining market share in China echoes past challenges faced by Western firms in the region. In the late 2010s, companies like Uber struggled against local competitors. Apple's current drop, alongside Huawei's resurgence, highlights ongoing tensions between foreign brands and domestic players, reshaping the competitive landscape.

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Story summary

Apple’s market share in China fell to 17.1% in Q4 2024, ranking third, down from 20.2% in Q4 2023.
Huawei led the market with an 18.1% share, followed by Xiaomi at 17.2%.
iPhone sales dropped 18.2% year-on-year, contributing to a 12.6% decline in overall sales for 2024.
The Chinese smartphone market grew 1.5% overall, despite a 3.2% decline in Q4.
Analysts predict limited growth in 2025, but a new subsidy program may stimulate sales.

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