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Torres Media Group Buys Magic 94.5, Launches La Grande

1/24/2025

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Summary

Story summary

Socorro Torres’ Torres Media Group is set to acquire Adult R&B station “Magic 94.5” KWBT in Waco, TX, for $400,000. On February 1, 2024, the station will transform into “La Grande 94.5,” embracing Regional Mexican music. Consultant Daniel Melendez is on board to elevate the station's local appeal and offerings.

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Story summary

Socorro Torres’ Torres Media Group is set to acquire Adult R&B station “Magic 94.5” KWBT in Waco, TX, for $400,000. On February 1, 2024, the station will transform into “La Grande 94.5,” embracing Regional Mexican music. Consultant Daniel Melendez is on board to elevate the station's local appeal and offerings.