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U.S. Linear TV Faces Irreversible Decline, Warns S&P

1/24/2025

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Summary

Story summary

S&P Global Ratings warns of an irreversible decline in U.S. linear TV, hitting giants like Comcast and Warner Bros. Discovery hard. Although the pace of cord-cutting is slowing, advertising revenue is plummeting. Media companies struggle to adapt, as traditional networks, vital for cash flow, lose value in the streaming era.

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Story summary

S&P Global Ratings warns of an irreversible decline in U.S. linear TV, hitting giants like Comcast and Warner Bros. Discovery hard. Although the pace of cord-cutting is slowing, advertising revenue is plummeting. Media companies struggle to adapt, as traditional networks, vital for cash flow, lose value in the streaming era.