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Utah Hockey Club Faces Trademark Hurdles for 'Yetis'

1/25/2025

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Summary

Story summary

The Utah Hockey Club is battling trademark hurdles in its quest for the name "Utah Yetis," as the U.S. Patent and Trademark Office has rejected it, fearing confusion with the YETI brand. Alternatives like "Blizzard" and "Venom" have also been turned down. With just three months to respond, the club is eager to secure a name before the 2025-26 NHL season kicks off.

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Story summary

The Utah Hockey Club is battling trademark hurdles in its quest for the name "Utah Yetis," as the U.S. Patent and Trademark Office has rejected it, fearing confusion with the YETI brand. Alternatives like "Blizzard" and "Venom" have also been turned down. With just three months to respond, the club is eager to secure a name before the 2025-26 NHL season kicks off.