Back to today’s briefing

Story perspectives

NBA Expands Global Reach with Tissot Partnership and European League Plans

1/26/2025

46 8

Summary

NBA Expands Partnership

The NBA has extended its partnership with Tissot, amplifying its global presence with a new shot clock and a limited-edition watch for fans. In an exciting twist, Commissioner Adam Silver is also eyeing a European league, reigniting hopes for international expansion despite past challenges with the EuroLeague.

Summary

ESPN Enhances Fan Experience

ESPN's All-Access Paris 2025 event immerses fans in the thrilling world of the San Antonio Spurs and Indiana Pacers. With cutting-edge Above the Rim cameras and player microphones, viewers experience the game like never before. Partnering with AMP Visual, ESPN overcomes logistical hurdles to deliver top-notch international coverage, keeping fans connected to the action.

History

Historical Context

The NBA's partnership with Tissot echoes its 1954 introduction of the shot clock, revolutionizing gameplay. As Adam Silver eyes a European league, he builds on past international expansions, like the 1999 merger with the ABA, which brought teams like the Pacers and Spurs into the spotlight.

1 of 3

NBA Expands Partnership

The NBA has extended its partnership with Tissot, amplifying its global presence with a new shot clock and a limited-edition watch for fans. In an exciting twist, Commissioner Adam Silver is also eyeing a European league, reigniting hopes for international expansion despite past challenges with the EuroLeague.

1 / 3