Back to today’s briefing

Story perspectives

Meta Teams Up with Stars for Super Bowl Glasses

1/26/2025

50 6

Summary

Story summary

Meta is enlisting stars Chris Pratt and Chris Hemsworth to showcase Ray-Ban smart glasses during the Super Bowl, with ads directed by Matthew Vaughn designed to captivate a wider audience. With sales surpassing expectations, the company is set to unveil enhanced features and new models, including Oakley Meta glasses, later this year.

1 of 1

Story summary

Meta is enlisting stars Chris Pratt and Chris Hemsworth to showcase Ray-Ban smart glasses during the Super Bowl, with ads directed by Matthew Vaughn designed to captivate a wider audience. With sales surpassing expectations, the company is set to unveil enhanced features and new models, including Oakley Meta glasses, later this year.