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ESPN Launches Star-Studded NBA Primetime with Pharrell

1/26/2025

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Summary

Story summary

ESPN is gearing up for an exciting 10th season of NBA Saturday Primetime on ABC, launching a vibrant marketing campaign featuring Pharrell Williams. His song "Piece by Piece" will set the tone, merging the worlds of basketball and music. This initiative aligns with new TV deals, amplifying ESPN's broadcast influence and broadening the NBA's audience.

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Story summary

ESPN is gearing up for an exciting 10th season of NBA Saturday Primetime on ABC, launching a vibrant marketing campaign featuring Pharrell Williams. His song "Piece by Piece" will set the tone, merging the worlds of basketball and music. This initiative aligns with new TV deals, amplifying ESPN's broadcast influence and broadening the NBA's audience.