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Barry Sternlicht Revamps Starwood Hotels with 22 New Openings

1/27/2025

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Summary

Story summary

Barry Sternlicht is set to breathe new life into the Starwood Hotels brand this February, nearly a decade after Marriott's takeover. With SH Hotels & Resorts at the helm, he plans to revolutionize loyalty programs and unveil 22 new hotels by 2028, enhancing the portfolio that already boasts Baccarat, 1 Hotels, and Treehouse across the globe.

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Story summary

Barry Sternlicht is set to breathe new life into the Starwood Hotels brand this February, nearly a decade after Marriott's takeover. With SH Hotels & Resorts at the helm, he plans to revolutionize loyalty programs and unveil 22 new hotels by 2028, enhancing the portfolio that already boasts Baccarat, 1 Hotels, and Treehouse across the globe.