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Yellowstone Finale Boosts $730M Tourism in Cowboy Country

1/27/2025

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Summary

Story summary

The thrilling finale of "Yellowstone" has sparked a surge in tourism across Montana and Wyoming, drawing fans hungry for authentic cowboy experiences. Travel expert Matt Appleby reports that visitors poured $730 million into the region in 2021. With dude ranches providing immersive adventures, the allure of the American frontier is stronger than ever. Plus, fans can look forward to the return of "1923" on February 23!

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Story summary

The thrilling finale of "Yellowstone" has sparked a surge in tourism across Montana and Wyoming, drawing fans hungry for authentic cowboy experiences. Travel expert Matt Appleby reports that visitors poured $730 million into the region in 2021. With dude ranches providing immersive adventures, the allure of the American frontier is stronger than ever. Plus, fans can look forward to the return of "1923" on February 23!