Story perspectives

Meta Discontinues Quest Pro; XR Race Heats Up!

1/27/2025

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Summary

Story summary

Meta is pivoting towards the future of augmented and virtual reality, discontinuing the Quest Pro amid disappointing sales. With the Quest 4 set for a 2026 launch and a sleek mixed reality device, Puffin, arriving by 2027, the race intensifies as Apple also fine-tunes its AR glasses, promising an exhilarating battle in XR innovation.

History

Historical Context

Meta's shift towards augmented and virtual reality follows a historical trend that began with the Oculus Rift's 2016 launch, which popularized consumer VR. The 2014 acquisition of Oculus by Facebook marked a significant investment in this technology. As competition intensifies with Apple's upcoming AR glasses, the industry reflects the rapid evolution and commercialization of immersive technologies seen since the 2010s, highlighting the ongoing race for innovation in XR.

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Story summary

Meta is pivoting towards the future of augmented and virtual reality, discontinuing the Quest Pro amid disappointing sales. With the Quest 4 set for a 2026 launch and a sleek mixed reality device, Puffin, arriving by 2027, the race intensifies as Apple also fine-tunes its AR glasses, promising an exhilarating battle in XR innovation.

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