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India Launches INR277 Crore Initiative for Women-Led MSMEs

1/28/2025

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Summary

Government Empowers MSMEs

The Indian government has unveiled the MSME Trade Enablement and Marketing (TEAM) Initiative, investing INR277.35 crore over three years to empower 5 lakh micro and small enterprises, particularly those led by women. This transformative program offers digital tools, workshops, and financial support, paving the way for greater market access and a thriving, inclusive digital landscape.

Summary

Poonam Innovates Retail

FollowG, an innovative B2B retail solutions company in India, has unveiled a groundbreaking seller app for the Open Network for Digital Commerce (ONDC). Founded by Poonam Gugale in 2022, this platform harnesses the power of AI, blockchain, and IoT to empower small and medium-sized electronics retailers, revolutionizing their sales and operations while bridging connections with buyers across the country.

History

Historical Context

The MSME Trade Enablement and Marketing Initiative echoes India's historical push for small enterprise growth, dating back to post-independence efforts. Programs like the Khadi and Village Industries Commission in the 1950s aimed to uplift rural economies, laying the groundwork for today's inclusive digital strategies supporting women-led businesses.

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Government Empowers MSMEs

The Indian government has unveiled the MSME Trade Enablement and Marketing (TEAM) Initiative, investing INR277.35 crore over three years to empower 5 lakh micro and small enterprises, particularly those led by women. This transformative program offers digital tools, workshops, and financial support, paving the way for greater market access and a thriving, inclusive digital landscape.

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