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Hortifrut Unveils Gemstone-Inspired Berry Varieties at Fruit Logistica

1/28/2025

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Summary

Story summary

Hortifrut Genetics is set to unveil an exciting brand strategy at Fruit Logistica in Berlin from February 5-7, naming new blueberry, raspberry, and blackberry varieties after gemstones. This innovative approach aims to boost brand recognition while existing varieties keep their original names. General Manager Juan Valverde highlights the beautiful link between these delicious berries and precious stones.

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Story summary

Hortifrut Genetics is set to unveil an exciting brand strategy at Fruit Logistica in Berlin from February 5-7, naming new blueberry, raspberry, and blackberry varieties after gemstones. This innovative approach aims to boost brand recognition while existing varieties keep their original names. General Manager Juan Valverde highlights the beautiful link between these delicious berries and precious stones.