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Dafoe and O'Hara Star in Hilarious Pickleball Ad

1/29/2025

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Summary

Story summary

Willem Dafoe and Catherine O'Hara bring their pickleball prowess to life in Michelob Ultra's Super Bowl LIX ad, "The Ultra Hustle." With special appearances by NFL icon Randy Moss, Olympic champion Ryan Crouser, and WNBA star Sabrina Ionescu, the commercial blends humor and competition, perfectly capturing the brand's spirited essence.

History

Historical Context

Michelob Ultra's Super Bowl ad featuring Willem Dafoe and Catherine O'Hara reflects a long tradition of celebrity-driven commercials during the event, which began gaining prominence in the 1980s. Brands like Budweiser and Coca-Cola have historically used humor and star power to connect with audiences, making Super Bowl ads a cultural phenomenon that often overshadows the game itself.

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Story summary

Willem Dafoe and Catherine O'Hara bring their pickleball prowess to life in Michelob Ultra's Super Bowl LIX ad, "The Ultra Hustle." With special appearances by NFL icon Randy Moss, Olympic champion Ryan Crouser, and WNBA star Sabrina Ionescu, the commercial blends humor and competition, perfectly capturing the brand's spirited essence.

1 / 2