Back to today’s briefing

Story perspectives

Hims & Hers Takes on Obesity with Super Bowl Ad

1/29/2025

29 2

Summary

Story summary

Hims & Hers is set to make a bold statement during the Super Bowl with an ad spotlighting its compounded GLP-1 weight loss drugs, tackling obesity—America's "deadliest epidemic." The ad takes aim at the $160 billion weight loss industry, advocating for affordable treatment as 74% of Americans struggle with their weight, all while navigating supply hurdles.

1 of 1

Story summary

Hims & Hers is set to make a bold statement during the Super Bowl with an ad spotlighting its compounded GLP-1 weight loss drugs, tackling obesity—America's "deadliest epidemic." The ad takes aim at the $160 billion weight loss industry, advocating for affordable treatment as 74% of Americans struggle with their weight, all while navigating supply hurdles.