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Eminem's Publisher Sues Ford Over Unauthorized Ad Use

1/29/2025

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Summary

Story summary

Eminem's music publisher, Eight Mile Style, is taking legal action against LaFontaine Ford St. Clair for using "Lose Yourself" in a commercial without consent. The ad, which promotes a limited-edition Detroit Lions F-150, directly quotes the iconic lyrics. Eight Mile Style demands $150,000 in damages and wants the ad pulled from circulation.

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Story summary

Eminem's music publisher, Eight Mile Style, is taking legal action against LaFontaine Ford St. Clair for using "Lose Yourself" in a commercial without consent. The ad, which promotes a limited-edition Detroit Lions F-150, directly quotes the iconic lyrics. Eight Mile Style demands $150,000 in damages and wants the ad pulled from circulation.