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Super Bowl Ads Soar to $8 Million Amid Wildfires

1/29/2025

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Summary

Story summary

Super Bowl 59, set for February 9, 2025, is breaking records with 30-second ad spots soaring past $8 million. Major players like Anheuser-Busch and PepsiCo are embracing AI in their commercials. Despite the backdrop of California wildfires, the ad space sold out quickly, showcasing the relentless appetite for live sports advertising, even as movie and auto ads wane.

History

Historical Context

Super Bowl 59 on February 9, 2025, will feature ad spots exceeding $8 million, echoing the 2024 record-setting Super Bowl LVIII. Historically, Super Bowls dominate U.S. viewership, with 27 of the 30 most-watched broadcasts. This trend underscores the enduring power of live sports advertising amid shifting media landscapes.

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Story summary

Super Bowl 59, set for February 9, 2025, is breaking records with 30-second ad spots soaring past $8 million. Major players like Anheuser-Busch and PepsiCo are embracing AI in their commercials. Despite the backdrop of California wildfires, the ad space sold out quickly, showcasing the relentless appetite for live sports advertising, even as movie and auto ads wane.

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