Back to today’s briefing

Story perspectives

Chiefs Chase Third Super Bowl Amid Trademark Battle

1/30/2025

38 5

Summary

Story summary

The Kansas City Chiefs are on a quest for their third straight Super Bowl victory, facing off against the Philadelphia Eagles. Yet, their journey is complicated by trademark disputes with Pat Riley, who holds the rights to "three-peat." If the Chiefs succeed, Riley's company stands to gain substantial royalties from merchandise featuring the iconic term.

History

Historical Context

The Kansas City Chiefs aim for a historic third consecutive Super Bowl win, a feat last achieved by the New England Patriots in 2004. The term "three-peat," coined during the Lakers' 1988 championship chase, now complicates their journey due to trademark disputes with Pat Riley, who owns the phrase.

1 of 2

Story summary

The Kansas City Chiefs are on a quest for their third straight Super Bowl victory, facing off against the Philadelphia Eagles. Yet, their journey is complicated by trademark disputes with Pat Riley, who holds the rights to "three-peat." If the Chiefs succeed, Riley's company stands to gain substantial royalties from merchandise featuring the iconic term.

1 / 2