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Don Mario's Supermarket Wins Trademark Battle Against Nintendo

1/30/2025

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Summary

Story summary

In a landmark trademark battle, Don Mario's supermarket in San Ramón, Costa Rica, triumphed over gaming giant Nintendo, securing the rights to the "Super Mario" name. The National Register sided with the supermarket, noting Nintendo's failure to register the name for grocery use. Charlito, Don Mario's son, praised their legal advisor for this significant win.

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Story summary

In a landmark trademark battle, Don Mario's supermarket in San Ramón, Costa Rica, triumphed over gaming giant Nintendo, securing the rights to the "Super Mario" name. The National Register sided with the supermarket, noting Nintendo's failure to register the name for grocery use. Charlito, Don Mario's son, praised their legal advisor for this significant win.