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Celsius Launches Sugar-Free Electrolyte Powder to Boost Market Share

1/31/2025

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Summary

Story summary

Celsius Holdings Inc. has unveiled Celsius Hydration, a refreshing line of sugar-free, caffeine-free electrolyte powder sticks in five tantalizing flavors. Packed with essential minerals like magnesium, potassium, and sodium, this new product is set to make waves in the booming $1.4 billion hydration powder market, as Celsius seeks to broaden its reach beyond Amazon and solidify its position as the third-largest energy drink brand in the U.S.

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Story summary

Celsius Holdings Inc. has unveiled Celsius Hydration, a refreshing line of sugar-free, caffeine-free electrolyte powder sticks in five tantalizing flavors. Packed with essential minerals like magnesium, potassium, and sodium, this new product is set to make waves in the booming $1.4 billion hydration powder market, as Celsius seeks to broaden its reach beyond Amazon and solidify its position as the third-largest energy drink brand in the U.S.