Back to today’s briefing

Story perspectives

Blueland CEO Finds Networking Power in Golf

1/31/2025

43 3

Summary

Story summary

Sarah Paiji Yoo, the dynamic CEO of Blueland, dove into golf to forge connections with retail partners, despite being a novice. After six weeks of rigorous training, she uncovered golf's powerful networking potential. Now playing weekly, Yoo relishes the challenge and camaraderie, skillfully navigating the male-dominated business world with newfound confidence.

1 of 1

Story summary

Sarah Paiji Yoo, the dynamic CEO of Blueland, dove into golf to forge connections with retail partners, despite being a novice. After six weeks of rigorous training, she uncovered golf's powerful networking potential. Now playing weekly, Yoo relishes the challenge and camaraderie, skillfully navigating the male-dominated business world with newfound confidence.