Back to today’s briefing

Story perspectives

Costa Rican Supermarket Wins Trademark Battle Against Nintendo

2/3/2025

50 6

Summary

Story summary

In a groundbreaking decision, Costa Rican supermarket Super Mario triumphed over Nintendo in a trademark battle on January 28, 2025. The court ruled that Nintendo's trademark doesn't cover grocery retail, bringing relief to owner José Mario Alfaro González, who highlighted the store's cherished family legacy, distinct from the gaming giant.

History

Historical Context

In a landmark ruling on January 28, 2025, Costa Rican supermarket Super Mario won a trademark dispute against Nintendo, clarifying that Nintendo's trademark does not extend to grocery retail. This case echoes historical trademark battles, such as the 2003 dispute between Apple Corps and Apple Inc., which highlighted the complexities of brand identity and market scope in the evolving digital economy.

1 of 2

Story summary

In a groundbreaking decision, Costa Rican supermarket Super Mario triumphed over Nintendo in a trademark battle on January 28, 2025. The court ruled that Nintendo's trademark doesn't cover grocery retail, bringing relief to owner José Mario Alfaro González, who highlighted the store's cherished family legacy, distinct from the gaming giant.

1 / 2