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9mobile's Market Share Plummets to 1.9% Amid Rival Gains

2/3/2025

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Summary

Story summary

9mobile, once a contender in Nigeria's telecom landscape, has watched its market share nosedive to a mere 1.9% from 15.7% in 2015. While its subscriber base remains steady, rivals are luring customers away, capitalizing on 9mobile's inadequate internet service and infrastructure. The new owner, Light House Telecom, has yet to make necessary investments, leaving the company's future in jeopardy.

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Story summary

9mobile, once a contender in Nigeria's telecom landscape, has watched its market share nosedive to a mere 1.9% from 15.7% in 2015. While its subscriber base remains steady, rivals are luring customers away, capitalizing on 9mobile's inadequate internet service and infrastructure. The new owner, Light House Telecom, has yet to make necessary investments, leaving the company's future in jeopardy.