Story perspectives

Edward Enninful Launches EE72, Challenges Print Norms

9/12/2025

Summary

Story summary

Edward Enninful, ex-editor of British Vogue, launched EE72 and debuted 72 magazine, featuring Julia Roberts on the cover.
The magazine blends traditional media with modern storytelling and avoids advertising, challenging industry norms.
Critics argue it lacks innovation and question its impact on print.
Enninful's team comprises former Vogue staff, providing a solid foundation for his venture.
Speculation arises about Enninful's potential amid changes at Vogue, suggesting a competitive landscape.

History

Historical Context

The launch of "Dazed & Confused" in 2000 by Jefferson Hack and Rankin marked a pivotal moment in media, emphasizing creative freedom and challenging traditional advertising. With a circulation of 100,000, it mirrored the innovative approach of Edward Enninful's EE72, which featured Julia Roberts. These publications reflect ongoing tensions in the print industry and signal a potential transformation in audience engagement with media.

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Story summary

Edward Enninful, ex-editor of British Vogue, launched EE72 and debuted 72 magazine, featuring Julia Roberts on the cover.
The magazine blends traditional media with modern storytelling and avoids advertising, challenging industry norms.
Critics argue it lacks innovation and question its impact on print.
Enninful's team comprises former Vogue staff, providing a solid foundation for his venture.
Speculation arises about Enninful's potential amid changes at Vogue, suggesting a competitive landscape.

1 / 2