Full Breakdown
Edward Enninful's Entrepreneurial Leap: The Launch of 72 Magazine and Moncler x EE72 Collection
9/12/2025, 8:57:35 PM
Edward Enninful's New Venture: 72 Magazine
Eighteen months after concluding his tenure at British Vogue, Edward Enninful has launched 72 Magazine, marking his transition from editor to entrepreneur. The quarterly print publication is the inaugural project of his media and entertainment company, EE72, co-founded with his sister, Akua Enninful. Enninful aims to create a tactile and collectible magazine that honors traditional media while embracing modern storytelling. He asserts that print is not dead but has become "more powerful than ever," emphasizing its artistic value.
The debut issue features Julia Roberts on the cover, interviewed by George Clooney, and includes a list of 20 notable personalities instead of traditional coverlines. This launch coincides with significant changes at American Vogue, where Chloe Malle has been appointed head of editorial content, signaling a shift towards more collectible editions.
Background and Context: Enninful's Departure from Vogue
Enninful's exit from British Vogue in June 2023 was shrouded in speculation, with rumors suggesting a power struggle with Anna Wintour. Despite initial criticisms and predictions of his decline, Enninful's return to the fashion scene with 72 Magazine suggests a resurgence in his influence. Mark Borkowski, a PR consultant, notes that Enninful's comeback demonstrates his resilience and ability to shape the fashion narrative.
The Moncler x EE72 Collection: A New Design Era
In addition to 72 Magazine, Enninful has made his design debut with the Moncler x EE72 collection, showcased during New York Fashion Week. This collaboration features a range of garments designed for extreme weather conditions, including windstorms, sandstorms, and snowstorms. The collection emphasizes modularity and adaptability, with each piece crafted to transition seamlessly between environments.
Enninful describes the collection as a wardrobe for a "stylish global adventurer," integrating Moncler's technical expertise with his creative vision. The campaign, photographed by Tyler Mitchell and featuring model Adut Akech, encapsulates the collection's themes of resilience and innovation.
Official Statements & Responses
Enninful has articulated his desire to create a platform that allows for editorial independence, stating, “I wanted my own thing. I wanted to create something for the next generation.” He has deliberately chosen to launch 72 Magazine without traditional advertising, viewing this as a challenge to the advertising-dependent model that restricts creativity. Sarah Harris, the editorial director at EE72, highlights the freedom of decision-making in this new venture, contrasting it with the constraints of legacy brands.
Criticism & Opposition
Despite the excitement surrounding Enninful's new projects, some industry voices have expressed skepticism. Jeremy Leslie, an art director, critiques 72 Magazine for lacking the anticipated innovation and suggests that successful print magazines today invest in unique design elements and advertising strategies. Additionally, the absence of advertising in 72 Magazine has raised questions about its sustainability and market viability.
What's Next for Enninful and EE72
As Enninful navigates this new chapter, the fashion community is closely watching his every move. With the launch of 72 Magazine and the Moncler x EE72 collection, he is poised to redefine his legacy in the industry, blending editorial creativity with entrepreneurial spirit. The future of EE72 will likely involve further collaborations and expansions, as Enninful seeks to establish a lasting impact in the fashion world.
