Back to today’s briefing

Story perspectives

Nintendo's Doug Bowser to Retire; Devon Pritchard Succeeds

9/26/2025

39 5 Full Breakdown

Summary

Story summary

Doug Bowser, president and chief operating officer (COO) of Nintendo of America, will retire on December 31, 2025.
He succeeded Reggie Fils-Aimé in 2019, steered the Nintendo Switch to over 153 million units.
Devon Pritchard, executive vice president, will succeed Bowser, marking her 20-year anniversary with Nintendo.
Satoru Shibata will join as CEO while remaining at Nintendo Co., Ltd.

1 of 1

Story summary

Doug Bowser, president and chief operating officer (COO) of Nintendo of America, will retire on December 31, 2025.
He succeeded Reggie Fils-Aimé in 2019, steered the Nintendo Switch to over 153 million units.
Devon Pritchard, executive vice president, will succeed Bowser, marking her 20-year anniversary with Nintendo.
Satoru Shibata will join as CEO while remaining at Nintendo Co., Ltd.