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Apple Abandons Vision Pro for Smart Glasses Rivalry

10/4/2025

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Story summary
  • Apple reportedly shelves Apple's Vision Pro headset, shifting focus to smart glasses to rival Meta.
  • Two models: a display-less N50 due 2027 and a display version in 2028, both with voice and AI.
  • Apple aims to speed the display version amid Meta's Ray-Ban success.
  • Analysts say Vision Pro's limited traction drives the pivot; ecosystem integration could boost appeal.