Apple Shifts Focus from Vision Pro to Smart Glasses in Response to Meta's Success

Apple has announced a significant pivot in its wearable technology strategy, halting development on a lighter, more affordable version of its Vision Pro headset, codenamed N100, to concentrate on smart glasses. This decision comes as Apple aims to compete with Meta's growing line of smart glasses, particularly the recently launched Ray-Ban Display glasses. According to reports from Bloomberg, Apple is reallocating engineers from the Vision Pro project to expedite the development of two types of smart glasses.

Apple Accelerates Smart Glasses Development, Halts Lighter Vision Pro PlansApple Delays Cheaper Vision Pro to Focus on Smart GlassesApple Ditches Vision Pro Revamp as Meta’s Smart Glasses DominateGizmodoQuartzApple Reportedly Shelves Cheaper & Lighter Vision Pro for Smart Glasses to Rival MetaApple's Smart Glasses: Is the Vision Pro Headset History?Apple Ditches Cheaper Vision Pro for AI GlassesApple Ditches Vision Pro as Meta Smartglasses Soar

The first model, codenamed N50, is designed to connect to an iPhone and will not feature its own display. This version is expected to be unveiled as early as 2026, with a release planned for 2027. The second model, which will include a built-in display, was initially scheduled for 2028 but is now being fast-tracked. Both models are anticipated to incorporate advanced features such as voice commands and AI integration, leveraging Apple's existing technology ecosystem.

Apple Ditches Vision Pro Revamp as Meta’s Smart Glasses Dominate

Meta has established a strong foothold in the smart glasses market, with sales of its Ray-Ban smart glasses tripling in the first half of 2025, reaching 2 million units sold since October 2023. In contrast, the Vision Pro, launched at a price point of $3,499, has struggled to gain traction due to its high cost and limited app availability. Critics have pointed out that the Vision Pro has not resonated with consumers, leading to a lack of developer interest and a challenging sales environment.

Apple Accelerates Smart Glasses Development, Halts Lighter Vision Pro Plans

Critics argue that Apple's decision to abandon the Vision Pro's lighter version reflects a reactive approach rather than a proactive strategy. Some industry observers suggest that this shift indicates a recognition of the limitations of the Vision Pro and a need to adapt to market trends dominated by more accessible and user-friendly devices. The rapid development of Meta's smart glasses has put pressure on Apple to innovate quickly, raising questions about whether the company can effectively catch up.

Apple Accelerates Smart Glasses Development, Halts Lighter Vision Pro Plans

While Apple has not publicly commented on the specifics of its strategic shift, internal reports indicate a clear focus on smart glasses as a more viable product category for mainstream consumers. The company aims to leverage its expertise in hardware design and ecosystem integration to create a compelling offering in the smart glasses market.

Quartz

As Apple accelerates its smart glasses development, the tech community is closely watching how the company will position its products against Meta's offerings. With the unveiling of the N50 model expected in 2026, Apple is poised to enter a competitive landscape that has already seen significant advancements from Meta. The success of these smart glasses could redefine Apple's role in the wearable technology space and determine its future in augmented reality.

Apple Accelerates Smart Glasses Development, Halts Lighter Vision Pro PlansGizmodoApple Ditches Vision Pro Revamp as Meta’s Smart Glasses DominateApple Ditches Cheaper Vision Pro for AI GlassesApple Reportedly Shelves Cheaper & Lighter Vision Pro for Smart Glasses to Rival MetaApple Ditches Vision Pro as Meta Smartglasses SoarApple Delays Cheaper Vision Pro to Focus on Smart GlassesQuartz

• “Apple is switching gears on its mixed reality plans.” — Bloomberg Report

Apple Ditches Vision Pro Revamp as Meta’s Smart Glasses Dominate

• “While the $3,499 Vision Pro has struggled to gain traction since its launch, Meta’s more affordable smart glasses have seen impressive growth.” — Industry Analyst

Apple Ditches Vision Pro as Meta Smartglasses Soar

• “Apple’s new focus will be on two types of smart glasses.” — Tech Insider

Apple Ditches Vision Pro as Meta Smartglasses Soar

• “This strategic pivot signals Apple’s belief that the future of wearable tech lies in lightweight, AI-powered devices designed for everyday use, rather than immersive, high-cost headsets.” — Market Expert

Apple Ditches Vision Pro as Meta Smartglasses Soar

This shift in strategy marks a critical moment for Apple as it seeks to reclaim its position in the rapidly evolving landscape of wearable technology.

Business Insider