Back to today’s briefing

Story perspectives

Hailey Bieber Secures $800M for Son's Future

10/15/2025

23 4 Full Breakdown

Summary

Story summary

Hailey Bieber plans to secure her finances after Rhode's $1 billion sale to e.l.f. Beauty.
She told WSJ. Magazine she will preserve the earnings for her 14-month-old son, Jack.
She received about $800 million in cash and stock from the deal.
She will invest wisely, stay Chief Creative Officer at Rhode, and keep Jack's image off social media until he understands its implications.

History

Historical Context

In 2023, e.l.f. Beauty acquired Hailey Bieber's skincare brand, Rhode, for $1 billion, highlighting the booming market for celebrity-led businesses. Launched in June 2022, Rhode quickly generated $10 million in sales within 11 days. This acquisition reflects a broader trend of personal branding in the beauty industry, similar to Kylie Jenner's Kylie Cosmetics, which earned $630 million in 2020.

1 of 2

Story summary

Hailey Bieber plans to secure her finances after Rhode's $1 billion sale to e.l.f. Beauty.
She told WSJ. Magazine she will preserve the earnings for her 14-month-old son, Jack.
She received about $800 million in cash and stock from the deal.
She will invest wisely, stay Chief Creative Officer at Rhode, and keep Jack's image off social media until he understands its implications.

1 / 2